{"id":5158,"date":"2016-06-02T10:44:40","date_gmt":"2016-06-02T04:59:40","guid":{"rendered":"http:\/\/pahichan.com\/?p=5158"},"modified":"2016-06-02T10:44:40","modified_gmt":"2016-06-02T04:59:40","slug":"apple-cuts-same-sex-parents-from-mothers-day-ads-in-six-countries","status":"publish","type":"post","link":"https:\/\/pahichan.com\/en\/apple-cuts-same-sex-parents-from-mothers-day-ads-in-six-countries\/","title":{"rendered":"Apple cuts same-sex parents from Mother’s Day ads in six countries"},"content":{"rendered":"

Pahichan\/June 2 –\u00a0Apple<\/a> has removed an image of a same-sex couple with their two children from its Mother\u2019s Day advertising in France, Germany, Italy, Japan, South Korea and Turkey. <\/p>\n

The video advert, which uses photographs pulled from social media that have been \u201cshot on iPhone\u201d, has been shown in the run-up to Mother\u2019s Day in each country.<\/p>\n

The version of the 30-second ad that played in Australia, Canada, Mexico and the US included an image of prodigious Instagram users Melanie<\/a> and Vanessa<\/a> Roy from Waxhaw, North Carolina, with their two children, Jax Izzo<\/a>, a boy, and Ero Kix<\/a>, a girl, lying on a bed and smiling at the camera with the caption: \u201cBy Vanessa R.\u201d<\/p>\n

But the image of the family of four was removed from the version of the ad shown in other countries. Those versions, which are also 30 seconds, contained an image of Melanie Roy with Ero Kix \u2013 but not either Jax Izzo or Vanessa \u2013 as well as a monochrome image of a pregnant woman.<\/p>\n

The exclusion of the picture of the family of four from the French, German, Italian, Japanes, South Korean and Turkish and adverts stands has raised questions from commentators and LGBT publications<\/a>.<\/p>\n

The move seems at odds with Apple\u2019s record on LGBT rights. Apple chief executive Tim Cook is openly gay<\/a> and has spoken out in favour of marriage equality and the company has publicly<\/a> supported same-sex marriage<\/a>.<\/p>\n

Apple has yet to comment on the exclusions and has not replied to a request for comment from the Guardian.<\/p>\n

It is not the first time parts of an advert have been tailored for certain markets. Apple removed tattoos from an Apple Watch advert in Japan, and other companies including Toyota have removed same-sex couples from their adverts in certain regions such as France, a nation which legalised same-sex marriage in 2013.<\/p>\n

Copy :\u00a0https:\/\/www.theguardian.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Pahichan\/June 2 –\u00a0Apple has removed an image of a same-sex couple with their two children from its Mother\u2019s Day advertising in France, Germany, Italy, Japan, South Korea and Turkey. <\/p>\n","protected":false},"author":44,"featured_media":5159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[621,490,11],"tags":[524,588],"class_list":["post-5158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-slider","category-world","tag-lgbt","tag-same-sex-marriage"],"acf":[],"_links":{"self":[{"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/posts\/5158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/comments?post=5158"}],"version-history":[{"count":1,"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/posts\/5158\/revisions"}],"predecessor-version":[{"id":5160,"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/posts\/5158\/revisions\/5160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/media\/5159"}],"wp:attachment":[{"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/media?parent=5158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/categories?post=5158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pahichan.com\/en\/wp-json\/wp\/v2\/tags?post=5158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}