Ankita Chaudhary/The First International Rainbow tourism conference is held on 20th April 2024 in Kathmandu, Nepal. Where different countries present their research which consist of huge information.

Diane Anderson- Minshall have presented about the topic “A Global overview on the Sexual and Gender Minorities (LGBTQ) Travel Market, “that highlighted the power of spending, understanding consumer behavior, and key players in the marketing sector, which priorities to expand market.

LGBTQ tourism emerges as a force operates inclusivity and progress globally, beyond its economic Impact. She presented about $211 billion US dollar is estimated for representing a substantial economic opportunity for LGBTQ Travel Market which figure exceed the GDP of many countries emphasize the significant purchasing power of the LGBTQ community.

According to 2023 LGBT Data Report Executive Summary from LGBT Capital $4.7 trillion of the Global Annual spending power of LGBTQ Consumers whereas about 73.7% (USA $ 1.4 trillion) spending highest followed by China 16.1% ($872 billion), Germany 4.1%, U.K, 3% and India, 3.1%.

Moreover, household wealth within this demographic amount confounds $27 trillion USD and has increased $4 in period of COVID-19, for further emphasizing its economic importance. LGBT consumer’s exhibit to spending power and travel frequency compared to the general population. Consumer more likely to spend significant amounts on travel takes multiple domestic and international trips annually, and seeks unique travel experiences.

She also represents several LGBTQ friendly companies and destinations are preferred, with consumers willing to pay a premium products and services from LGBTQ supporting brands. For example, it includes targeted marketing campaigns, partnerships with LGBTQ organizations, and the development of LGBTIQ friendly policies and services.

Some of supporting brand like Marriot and Hilton have successfully engaged with LGBTQ consumers through inclusive marketing and partnerships. About 71% of lesbian, bisexual and queer women are married or partnered whereas 61% of gay or bi-men, Trans people of any gender and non binary people are married or partnered, similarly 18% of Gen X-errs have kids and about 17% of boomer have grandkids.

There are certain destinations that have emerged as LGBTQ friendly hubs, offering inclusive environments and diverse cultural experiences. Initiatives such as the LOVE is LOVE campaign in Greater Fort Lauderdale and TAG approved accommodations have positioned destinations as welcoming to LGBTQ travelers. Moreover, expanding trends such as eco-tourism and sustainable cultural experiences are gaining friction among LGBTQ travelers.

From the data people of LGBTQ are big spender as well as consumers where they are spending $10, 000 or more for online travel in the last six months, 3x more likely to take 5-10 using personal domestic trips in last 12 months. Also about 60% of population Travels outside the USA, 60-80% are early adopters and suggest other to gain knowledge through travelling and nearly 80% and 83% of LGBTQ consumers are paying for product and purchased travel insurance in last 6 months respectively.

Similarly, Countries like U.S. Canada, France, Netherlands, Australia, Spain and U.S. have shown they are 80% more likely to buy a product they read about in LGBTQ media like GO, OUT, Diva, LOL, Gay Times, Shangay, Out Travelers, Pink News. Also USAID and Nepal Tourism aimed to foster broad-based and market-driven growth for Nepal’s Economy by promoting inclusive and sustainable eco-tourism.

There unique consumption patterns not only contribute to sustaining economic growth but also play a significant role in nurturing a more inclusive society within Nepal, making LGBTQ tourism an invaluable asset in the nation’s broader economic and social development strategy. Travel and Tourism is estimated to exceed about 1% of total GDP for certain countries, including Thailand, Portugal, Greece, and Hong Kong.

Nepal

Sunil Babu Pant Cultural Emissary for Rainbow Tourism in Nepal, Executive Director, Maya ko Pahichan Nepal, first openly gay Member of Parliament in Asia from Nepal, Film maker, Tantra Meditation Guide presented in Inclusive (Rainbow) Tourism Prospects in Nepal. Nepal is a country which is 2nd Asian country where announced same sex marriage is legal and provides Third Gender ID. About 23 years sexual and gender minority people’s rights in Nepal is accepted. In 2008 Sunil Babu pant firstly open gay MP in Asia got elected for Nepal’s Parliament and Constituent Assembly. In constitution article 12, 18, 42 guarantee sexual and gender minority communities’ identity, non-discriminations, right and inclusion.

Nepal has diverse LGBT communities, particularly in major cities such as Kathmandu, Patan, Bhaktapur, Pokhara, Butwal, and Biratnagar as well Nepalgung. The market of tourism is not good in Nepal but the norms of social, legal and cultural environment is good. Day by day number of LGBT-friendly bars, clubs and event like pride parade and film festival is expanding rapidly. Nepal is countries which have the diverse cultures, including matriarchal societies and rich LGBT-related traditions.

Different culture of Nepal is related with LGBT like, Matriarchal and LGBT-related Cultures, Tantra Heritage Tour and festivals like Gaijatra, Holi, Maruni dance, Ratueli and pride festivals. Nepal has owned LGBT-Friendly businesses like Dakini Hospitality Group, QuuerMandu (Travel and Trekking), Inclusive Galaxy (Restaurant and Bar), Pink Tiffany (Bar and Restro) and many more. Nepal, with its rich cultural diversity and legal protections, stands as an inviting destination for LGBT travelers seeking a welcoming and inclusive experience. Also Nepal has registered 1st same sex on 29th 2023 in Dordi Village, Lamjung District. Nepal is ready for Rainbow Tourism with constitutional guarantees of rights, non discrimination, and inclusion. Nepal is one of the countries which is safe environment for rainbow traveler, provide legal equality and non-discrimination and also embraces same-sex marriage, making it an inclusive destination for couples.

There are different challenges in rainbow tourism in Nepal, the tourism and hospitality sectors, along with relevant policy makers, lack awareness and less Rainbow Tourism Market. Travel companies, tour operators, and hospitality sectors are unprepared due to a lack of training and understanding of the specific needs and expectations of this group. Nepal has positive opportunities also like investment opportunities, inclusive policies and practices that have positive impact.

Rika Jean-Francois, who is Founder of MissionRespo and Head of International Business Relations at Queer Destinations, advocates for pioneering Diversity, Equity, and Inclusion (DEI) policies in tourism, with a special focus on Rainbow/Pink Tourism. Her creative powers combine the social and ecological responsibility in all tourism activities also she emphasizes the importance of systematically integrating Human Rights policies into corporate processes.

She highlights the reality of Human Rights violations in tourism, including discrimination based on gender, age, origin, sexual orientation, and other factors, as well as violations directly resulting from tourism activities. She has mentioned the importance of DEI, which stands for Diversity, Equity, and Inclusion, with aiming to include all individuals who have been traditionally excluded. The LGBTQ tourism represents approximately 10% of the global population, with an increasing number of countries legalizing same-sex marriages. While the tourism industry has embraced opportunities such as wedding tourism and rainbow-family travel, many LGBTQ tourists still face safety concerns in various destinations.

Tourism businesses can play a crucial role in acceptance and respect, benefiting from the loyalty of LGBTQ travelers who seek genuine Cooperation. LGBTQ travel is growing faster than the general tourism economy, according to the World Travel & Tourism Council and the UNWTO’s Global Report on LGBT Tourism. According to Jean-Francois about 75% billion annually invested by gay friendly for tourism marketing. Queer Destinations serves as a bridge between private travel industries, governments, and the LGBTQ community, facilitating safe and inclusive tourism spaces through sensitization and training. The “Queer Destinations Committed” Distinction sets a standard for excellence, ensuring companies embrace diversity and foster environments of respect. Jean-François advocates for the integration of Diversity, Equity, and Inclusion (DEI) policies to strengthen the tourism industry, emphasizing the role of activism and engagement in Corporate Social Responsibility (CSR).

Sean Howell, is the founder of the world’s leading LGBT social media company, highlight 45 million users globally, facilitating over 3,000 million in-app messages weekly and collecting 2 billion+ ad impressions monthly. Hornet, his brainchild, serves as the premier gay social network, accompanied by Hornet Places, a comprehensive city guide covering 300 cities in 70 countries, and Hornet Stories, the largest LGBT broadcasting worldwide. He is contributing to the IGLTA Board, and collaborating with the World Bank/WHO COVID, disparities Working Group. His initiate work extends beyond business, shedding light on the $1 trillion blind spot in LGBTQ+ commerce, highlighting the underrepresented Q+ segment and its alignment with the LGBT community. With offices extending over 10 locations globally and a diverse team of over 70 members, his positively impact the empires of business, advocacy, and social change.

The LGBTQ demographic is engaged a great generational shift, with younger consumers driving transformative changes in attitudes and identities. From the data youth within the LGBTQ+ community, with 31% of Centennials (born in 1997 onward) identifying as such, compared to 8% of Baby Boomers (born 1946-1964). With the variance, the majority of exclusively straight individuals are older, with 92% of Boomers falling into this group. There significant trend towards fluidity among younger LGBTQ individuals, with 90% of Centennials identifying as fluid (Bisexual/Q+), compared to just 33% of Boomers, which helps to shift emphasizes the importance for brands and businesses to engage with younger LGBTQ individuals on their own terms, recognizing their diverse identities and preferences to effectively communicate with the future market.

Also he says about the LGBT vs Superpowers. The size of LGBT community interprets directly to major global economic impact. In terms of economic power, as percentage of global GDP per capita, the LGBT community could account for up to $4.6% trillion. At the upper range, this places the spending power of the pink economy on a level greater than the GDP of Germany. In the words, it could be the world’s 4th largest economy. About 4.6 trillion US $ have LGBT power of the pink economy.

Hornet’s successful Air Iberia campaign aimed to boost Brazilian travel to Spain, employing a display strategy across the app and multiple-sized editorial content. The campaign’s alignment with Marriott’s inclusive initiatives underscores a commitment to diversity and visibility within the LGBTQ community. Targeting countries such as Spain, the Netherlands, Canada, Australia, Thailand, South Africa, Argentina, New Zealand, Sweden, Mexico, the United States, and Germany reflects an understanding of key LGBTQ-friendly destinations.

Furthermore, Hornet’s expansion into Asian countries like Taiwan, Thailand, Japan, South Korea, the Philippines, Israel, and India highlights emerging markets for LGBTQ+ tourism. Moving forward, Hornet recognizes the importance of welcoming policies and civil society support for LGBTQ+ travelers, advocating for inclusive practices, training, and community engagement, including participation in events like pride parades. The platform aims to extend invitations to the LGBTQ+ community to explore destinations like Nepal, fostering global connections and cultural exchange.

Sajana Bhadel, a co-founder of Girls Empowered by Travel Nepal, an NGO that provides leadership and experiential travel opportunities for women and girls in Nepal and a founder of Explore Hub Nepal, a local travel agency which provides fascinating travel experiences to travelers and promote eco-tourism in Nepal. Girls Empowered by Travel Nepal (GET Nepal) is developing NGO dedicated to encourage leadership and community development through life changing travel experiences for women and girls in Nepal.

GET Nepal operates on the foundational principles of sisterhood and empowerment, aiming to bridge rural-urban divides through its Hitaishi Inter Cultural Exchange Program and promote sustainable tourism through initiatives that connect travelers with local communities. With Nepal’s tourism industry being the fourth largest in the country, GET Nepal stands out in a prospect dominated by male-led agencies, with 3680 travel agencies and 2764 trekking agencies registered. GET Nepal is committed to changing this history by providing women with the tools and opportunities to lead their own adventures, encouraged by comprehensive training and workshops.

Their vision to organize well-managed fascinating travel experiences that empower local women entrepreneurs and contribute to the economic empowerment of communities while advancing the UN’s Sustainable Development Goals for gender equality, economic growth, sustainable cities, and partnerships. GET Nepal aims to expand its impact through collaborations, celebrating diversity, and promoting inclusivity, enriching the travel experiences of all types of travelers and advocating for policy changes that support their mission.

**Queermandu: Redefining Travel Through Queer Perspective**

Queermandu is the place which established by Aayam, Prajeet, and Joey with the aim of inclusivity and honoring specially for LGBTQ community. Queermandu is not just a travel company but a gesture, dedication to providing authentic travel experiences from a queer viewpoint. They started five years ago as a tourism industry highlighting about the struggling, experiences of LGBTQ people. It is established for the economic change, creating opportunities which help to empower and sustain LGBTQ community.

It is the place where every LGBTQ+ people can enjoy and open them what they are. Queermandu is struggling much more to combine the Nepali culture with LGBTQ symbols in identifying by including everyone. They make plan trip perfectly to renown and enjoy the diversity of LGBTQ people. There are more challenges like infrastructures limitation and lawful problems for queer business although; Queermandu is exploring innovation and strategic partnerships with local business. They are working with Local Business and hosting events for the warm welcome of LGBTQ by using platforms like Instagram to bring together LGBTQ communities from around the world. By connecting local and international LGBTQ groups, they are helping people in Nepal see and accept LGBTQ+ identities more.

Agent of Ishq

It is a multimedia project about sex, love and desire. They make a cool video, beautiful images and great audio about sex, love and desire in India. Agent of Ishq is brought by parodevi pictures, which is an independent media and Arts Company based in Mumbai. The goals of this agent of Ishq is to creates positive, inclusive, Indian language to talk about sex, love and desire, provide comprehensive sexuality education materials and impact and alter mainstream discourse around sex, desire, sexuality and sex education.

They highlight the language of war (enemies, targets, savior’s, capture) and language of love (pleasure, possibility, curiosity, seduction). There goals is to make inclusive by articulating what we need and desire, putting women and queer people at the mainstream, using live wisdom of people and their journeys to build the discourse, using an inclusive frame of emotion and experience etc. This company provides knowledge of using condom and safe sex to avoid diseases through arts and media for every citizen.

** The First International Rainbow Tourism Conference in Nepal Champions Diversity and Inclusivity**

Nepal conducts the first rainbow tourism conference which is proud moment to all LGBT community. The program aims is to promote diversity and create inclusivity within tourism industry. This conference declared to encourage the tourist for global understanding and make unity. Different stakeholders including Nepal Tourism Board, International organization like USAID, World Bank and private sectors came together for celebration of human diversity.

Through collaborative efforts, they aim to create an environment where every traveler feels valued and welcomed, regardless of background or identity. The conference addressed critical topics such as LGBTI travel, accessible tourism, cultural sensitivity, and community engagement. This initiative reflects Nepal’s dedication to becoming a purpose of inclusivity in global tourism. Moving forward, participants promise to verify principles of diversity, equity, and respect, attempt to create a world where every traveler feels embraced and empowered.